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Produced in 1980, the first big Calvin Klein Jeans ad campaign

  • Brooke Shields, 15 year old infamous actress best known for controversial roles in Pretty Baby and Blue Lagoon

CK ads push the boundaries of what is socially acceptable to gain publicity

  • CK used Brooke Shields’s public image as a racy, controversial and sexy figure to associate his new brand of simple, sexy styles for the “modern woman”¬†with those qualities